‘iRoll’ Made for you – Advert Concept

SWFC Esports Documentary Film

The main aim of this project was to create a documentary that is roughly fifteen minutes long solely focused on the Sheffield Wednesday Esports team, Owls Esports. Although fifteen minutes is not a huge amount of time, the timeframe decided was long enough to include valuable insights whilst also excluding anything unnecessary. The piece was made to showcase what the team members get up to on a day-to-day basis as well as showing behind the scenes when brand partners and other visitors enter the suite. The documentary itself was not intended to be too serious, as the client wanted it to be lighthearted and funny. At the same time, it needed to be informative so that it could be posted on their social media pages and channels to attract more fans and viewers.

Beast Morphers – Short Animated Film

The final year project will be an animated opening inspired by 80s cartoons and video games. The plan is to use 80s and 90s cartoons / anime as inspiration and for reference, due to the dynamic and creative openings. Earlier cartoons openings were portrayed as more on the corny side than serious, which adds charm to them as they age.

To do this, there is research into 80s and 90s openings on YouTube and investigate the intricacies of how they are animated, how the angles are portrayed, the music and sounds along with how dynamic the characters are, and finally how do they portray the story and motivations through a short intro. The concept will be around 60 – 90 seconds, to feel like a traditional cartoon opening.

Lost in Wonderland

“Lost In Wonderland” is an innovative immersive experience that reimagines Alice in Wonderland through mixed media formats and storytelling. By blending storytelling with interactive elements, this experience seeks to captivate audiences in a way that goes beyond traditional narrative forms, drawing participants directly into the whimsical world of Wonderland. Unlike conventional adaptations, Lost in Wonderland does not merely present a story but actively involves its audience in the unfolding of the story, transforming them from passive observers into active participants, through the strategic use of projections and the Pepper’s ghost effect. The experience crafts a visually stunning and immersive environment that enhances the narrative’s dreamlike and surreal qualities. These technological elements work together to dissolve the boundaries between fiction and reality, drawing the audience deeper into the surreal and dreamlike world of the narrative.

Guyshi – Photography & Branding

The goal with Guyshi was to create a wide range of digital content ranging from photography to merchandise designing, creating a whole new branding identity logo and social media mock ups. I worked thoroughly through the idea generation with Dominic NG from Guyshi and with my project supervisor Anne Doncaster. All content I produced followed guidelines and colour schemes from my research.

Guyshi – Website Re-Design

This project centres on the redesign of the website for the restaurant Guyshi using WordPress, with the primary goal of enhancing the overall user experience and making the site mobile friendly. The current site feels cluttered, specifically the homepage and header which also struggles to reflect the atmosphere of the restaurant. Additionally, the website on mobile suffers from responsive design issues, with some content being cropped off screen making it difficult for users to navigate and read. To build a cohesive brand experience, merchandise and packaging were created to reflect the website’s design, along with social media assets that will promote the launch of the new website. These materials were developed using Adobe Photoshop and Figma.