Alongside perusing my degree in Sheffield, I had been creating various types of cover art for rap artists and producers across the UK . I had done this off my back as I have a huge passion for the music and production behind it.

Therefore, I linked the project and my personal hobby together; deciding I would develop my own brand and business alongside producing a range of digital media to launch it with. Initially the concept was to fully brand, promote and build my own digi­tal media production business, where I would produce numerous types of digital media for several artists, that I would be reaching out via lnstagram and YouTube.