Course
BA (Hons) Digital Media Production
The brief set for the Creative Media Project was to create a substantial piece of digital media that can be used in a professional portfolio through extended individual research and production.
Therefore, it was decided that the project would be the creation of a fashion brand that was centred around streetwear and the 2000s aesthetic.
The aim for Aries is for it to be an exclusive independent streetwear brand that is based in the UK. It prides itself on being sustainable, ethical, and genderless.
Aries’ goal is to keep customers looking ‘fresh’ and feeling confident with high-quality minimalist designs guaranteed to fit in their wardrobes.
The sustainable and ethical promise means that all garments are created from small fabric runs to limit the amount that ends up in landfills, and the garment packaging, tags, and mail bags are 100% compostable and recyclable.
