With the ever-advancing access to and reliance on technology, combined with the recent prioritisation of online marketing over traditional interactions, businesses have recognised the
importance of advancing their online presence, as well as its advantages. This project follows the formation and evolution of several unique but interconnected digital platforms for the client ‘Beautiful Blue Aromatherapy’. The aim for such platforms was to expand on the pre-existing online identity and increase public awareness of the brand. These platforms consist of a html coded website; a complementing social media account as well as relevant content collections to showcase within them.