BA (Hons) Digital Media Production
Anderson – Branding & Design
The aim of the project was to end confusion over the branding by pushing what Anderson Electrical Trade already had into a real brand and marketing campaign, putting the already existing brand into the eyes of the public so people can match the familiar name to an image. This was done through digital and print media for use on bus stops and screens throughout Derby City and the local areas.
The work produced needed to stay with the businesses core values as closely as possible, these being a friendly local shop which care passionately about the customer.