Calum Morris

The overall idea for my project is the creation of a skincare brand which I named ‘sweet skin.’ Sweet skin is an inclusive, fun, colourful skincare brand which encourages improvements over perfection and puts a focus on ingredients and products that work.

The concept comes purely from my love and passion for skincare, I’ve always admired packaging and marketing used by companies that make people ‘buy into’ an idea or brand. So, I tried it myself. The project development uses many skills including: graphic design, packaging design, branding, prototyping and 3D modelling.

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